The "Enlightened Beer" campaign was developed to speak to young people who have given up their Nati Light ways and want to become more refined by drinking imported beers. It only made sense to create a guerilla poster campaign to be hung up in the places young drinkers haunt the most–bars. Along with the posters, I created coasters that revealed a message when they became wet from a drink and an app that allowed friends to capture "moments of enlightenment" when they were out throwing back a few beers.
