It's not often in a creative career that one gets to help create a new brand. Well, I got that chance. And it was pretty exciting. Burt's Bees came to us with the assignment to create the identity for their new natural brand–name it, package it, and market it. Here's the final product. Let me introduce you to güd.
When you create a brand from the ground up, you also have to create guidelines for the brand. Guidelines can be boring. It's all about the rules and what you can't do. Well, we decided to inject this set of rules with the brand personality so people were actually entertained with they read them. But don't just take my word for it, see for yourself :)
In order to get the word out about güd, we needed to reach out to natural beauty brand influencers. Our assignment was to create a Klout sample package to introduce güd to these influencers and get them excited about trying this new brand. The internets were smiling from umlaut to umlaut on delivery day.
To help launch güd, we created PDQs to promote the new brand in retail spaces.
