Burt's Bees fans are some of the most passionate fans in the world, and Burt's Bees wanted to find a way to celebrate them. Our assignment was to create a social campaign centered around Burt's Bees' flagship product–lip balm. So we took to Facebook to create the Raise Your Burt's campaign. Raise Your Burt's allowed fans to literally show us the love. And the lucky fan that had the most lip balm love? We crowned her the Natural Champion.

Burt's Bees was turning the big 3-0. Our assignment was to create an international campaign celebrating this milestone birthday. So we went back to the man and the bees that started it all and gave our fans the opportunity to send Burt and the bees birthday well wishes in a live global event.

Earth Day is like Christmas Day if you're a natural brand. So naturally, Burt's Bees wanted to celebrate. They tasked us with creating a social campaign to engage fans with the brand for Earth Month. We created the #treehug campaign where we asked fans to post pictures of themselves hugging trees and for every pic posted, Burt's Bees would plant an actual tree.

POST COPY: Exciting news! This month is #earthmonth, and we’re asking you to help us show this great planet a little love. How you ask? By hugging a tree! Wrap your arms around your nearest leafy giant, take a pic, post it, and tag us. And we’ll do our part by planting some trees! #treehug

POST COPY: We’re showing nature the love for #earthmonth by planting 1,000 trees. What can you do? Hug a few! Then, tag us in all of your treehugging pics, and leave the digging and planting up to us! #treehug

POST COPY: Did you know the shade and wind buffering provided by trees reduces annual heating and cooling costs by 2.1 billion dollars? Trees deserve a hug for that. So, for #earthmonth go out, hug one, take a pic, and tag us. We’ll do our part by planting some trees! #treehug

POST COPY: Not that you really need a reason to hug a tree, but here’s one anyway: One tree can absorb as much carbon in a year as a car produces while driving 26,000 miles. So for #earthmonth get outside and hug your closest tree, take a pic, and tag us. We’ll do our part by planting some trees! #treehug

POST COPY: Shake off those winter woes and celebrate #earthmonth by taking yourself outside! You’ll probably be so happy that you’ll want to hug a tree. Don’t fight the urge. Go on with the hugging, take a pic, and tag us. We’ll do our part by planting some trees! #treehug

POST COPY: You hug a tree. We plant a tree. Everyone wins this Earth Month--especially the trees. Tag your treehuggging pics on Instagram to join in. #treehug

Burt's Bees asked us to create a fun, social campaign for the Winter Olympics that promoted lip balm. We had a few giggles putting these social posts together.

SOCIAL POST COPY: Good luck bobsledders. All you brakemen, pushers, pilots and pomegranates. #bobsled

SOCIAL POST COPY: Spectacular showing of sweeping, today. #curling

SOCIAL POST COPY: Grapefruit Flyers #skijump

SOCIAL POST COPY: Carving between the combs #slalom

SOCIAL POST COPY: Dude, that pear’s getting air. #halfpipe

As an extension of the 6-second Classics social campaign, I wrote these Vines to promote the Classic product line for Halloween. Don't worry, no lip balms were harmed in the making of these videos.

Burt's Bees wanted us to relaunch their Nature Knows Color site and make it a resource for natural lip color. The final product was a site that housed lip color tips, their full product line, and a shade finder. Along with launching the new site, Burt's Bees wanted us to create a program that would partner their natural products with charities. And that's how Hive With Heart came into existence.

Soon-to-be mothers research everything. And where do they normally go to do this research? The internet. Burt's Bees didn't want to be seen as just a company that sold baby products, but also as an authority of natural baby care. Working closely with the Baby Bee brand team, we created a hub on burtsbees.com of all natural things for all natural babies.