This direct response commercial is to showcase the amenities of a Life Care Community located in Birmingham, Alabama. Usually these commercials are just a slideshow of the different amenities available at the community—we decided to do something different.
COVID-19 is difficult for everyone. But it’s especially difficult for those living in senior living communities. We created this commercial for Brookdale Senior Living to show that even though the world has changed, the care provided here remains steady.
This commercial is part of a larger integrated campaign. We asked our audience to upload using #WhatCarriesUsForward and feature the content on the brand’s social media channels and landing page.
The challenge with creating this commercial was that we couldn’t enter any of the communities to shoot footage. We relied on the communities to generate the content for us with guidance from our team.
In order to make the process of choosing and moving into a Brookdale community as smooth as possible, we created a Community Visit Guide eBook to answer “how to visit a community” questions during COVID-19.
With senior living communities hit especially hard with COVID-19, Brookdale Senior Living chose to be transparent with its response. We created a detailed eBook with all the ways the company is battling this virus.
